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Creating a website is not a simple process because it requires extensive planning. That is, how the site will be structured, what type of design it will have, as well as planning all of its functionalities.

Therefore, hiring an experienced web developer will save you time as they will be prepared ...

In today's competitive environment, having an attractive and user-friendly website is not enough to distinguish yourself from competitors. At Gecko Studio , we believe that it is crucial to understand your users and potential customers in order to effectively communicate with them and ultimately ...

Every day, billions of people use Google to search for a wide variety of information. Google My Business is your online business card and can help you become more visible to people searching for your products or services, interact with your customers, and share your company information.

Google My ...

It is hard to ignore the possibility of impacting more than 5 million users in Portugal or 1 billion on a global scale . The use of Facebook ads has become almost essential in the digital marketing mix of companies, especially after Facebook reduced the organic reach of posts .

2. Segmentation ...

In today's program, we continue to present the services that companies can use to achieve a marketing mix that is appropriate for achieving their goals. Today we introduce one of the most important ones: SEO . We have already talked about it here, but if you haven't had the chance to listen to us ...

Welcome to the third SiteMap on social media marketing. Last week we concluded the program dedicated to presenting 7 benefits for companies of having a presence on social media, emphasizing that it is not enough to be there, you need to do so in order to obtain results. Now, this implies defining an ...

Hello everyone, here we are for another SiteMap. After presenting the 9 benefits of Email Marketing and the essential conditions for creating good email campaigns , in this program we dissect an email into its various parts and leave you with a set of tips and best practices to follow in each of ...

Not only aimed at selling physical products and services themselves, promotional emails can also promote content, such as e-Books and webinars.

Seasonal Email
Very common for use on special dates, to send a personalized message. Birthdays, Mother's Day, personal and professional achievements; these ...

The application is the document that formalizes the registration request and must be signed by the legal representative of the association (usually the president), in two copies, with a recognized signature or digital certification.

To do this, it is necessary to register the association by ...

Accurately identifying your target audience is crucial to the success of your event. This involves understanding the characteristics, interests and needs of your attendees.

A clear definition of the audience helps to shape not only the theme, but also the marketing and communication strategy to be ...