Job Data Forum

Save time by reducing manual work : With automation, the time saved from manual work can be used for strategic planning and other more value-adding activities.
High CTR and conversion rate : A well-matched ad and search combined with the right landing page will get more clicks and drive more ...

Search engines will favor higher quality content in the future
Until now, search engines have favored long, reader-relevant content and organized search results based on it. As artificial intelligence in the future enables the production of long content even faster, search engines will change (and ...

The technical implementation also takes into account many details that will make it easier to use and interpret the reports in the future. This means, for example, cleaning up the reports (e.g. removing any unnecessary query parameters from page reports) and filtering out irrelevant traffic from the ...

Another important theme to consider is the use of artificial intelligence in advertising. It can help your business optimize advertising campaigns, target ads, personalize messages, and predict consumer behavior. Google Ads will enable, among other things, AI-powered automated bidding strategies ...

3. Implementing the value proposition across all materials and channels
The value proposition is the sharpest point of your marketing. That's why it should appear not only on the homepage but also on other important pages, such as the contact page, references page, company page, service pages and ...

In order to set goals at all, you need to know the market in which you operate: its competitive situation, changes in customer behavior, technological developments , and know how to communicate your differentiating factors to your buyer personas: your value propositions and competitive advantages ...

To avoid fumbling around in the dark when it comes to SEO, or marketing in general, you need to have a clear picture of what your company's customers are like. It's also important to know what keywords they use to find your website and what keywords they use to search for your services.

And when I ...

If AI is told about a company's buyer personas, it can also create content targeted to buyer personas more efficiently than before. Brand expertise and tone of voice will still be the content producer's trump cards in the future.

Chatbots and virtual assistants
Chatbots and virtual assistants can ...

The content of the Act phase often involves teaching the customer how to use the products. The customer has understood their problem or need, and that they can potentially find a solution in your online store. In the Act phase, it is important to guide the customer to the right products and provide ...

Previously, Google was used to asking for answers with searches of about 1-3 words, which become more precise as the searcher learns more about the topic they are searching for. In the case of SGE, the artificial intelligence learns more about the searcher by chatting and uses this information to ...