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Investing in marketing strategies to attract consumers and engage your audience is essential for sales and loyalty, isn't it? But what about attracting employees and keeping them motivated: do you do anything? Well, looking inward is also important for a company's success. That's where internal ...

According to the American financial services corporation, Deluxe, marketing :

Informs. Has the task of educating about the business and how it meets customer needs.
Involves. Is interested in establishing relationships with people who have interacted.
Build reputation. This is something anyone ...

In the world of law, networking and the fluid exchange of contacts are not just important; they are the beating heart of the profession. Here, connections can be just as influential as legal expertise. A lawyer’s success is intertwined with their ability to network and share vital contact details ...

The COVID-19 pandemic resulted in two years of uninterrupted business disruptions in 2020-2021. Customer behaviors underwent substantial paradigm shifts, forcing businesses to revisit their marketing and customer engagement strategies.

While the pandemic had adverse effects on all sectors, it ...

Within content marketing or inbound marketing , the use of lead magnets represents a more than fundamental element to achieve efficient results in terms of capturing quality contacts .

It is becoming more and more difficult to get contacts that are really interested in the products or services ...

An average of 225 billion emails were sent every day in 2017 , according to the Statista website . This is not a very encouraging figure for email marketing doomsayers, who, despite the growth of instant messaging and social media, see email communication continuing to grow and becoming an essential ...

Let’s assume that a large part of your marketing strategy is digital. Consumers and businesses alike are almost always online and on the go, and you want to be able to communicate with them and observe their behavior wherever they spend their time.

“Content is fire, social media is gasoline.”

But ...

ompanies that successfully invest in online advertising do so intelligently, but how does a smart investment translate into concepts that I can apply to my business? To do this, first of all it is essential to have a digital marketing strategy . In addition, here are some more guidelines to keep in ...

Is your company dedicated to the manufacture or distribution of any type of machinery? This post is the definitive guide to how Inbound Marketing is the winning strategy to take your sales to the next level using the Internet as the main source of opportunities.

Table of Contents
How to implement ...

We all want to have more leads, business opportunities and clients, but not every lead or opportunity is valuable for our company, because we want clients that resemble the target audience that we have defined, this is where Lead Nurturing comes into play , or the lead learning process, where we ...