Job Data Forum

There is one sales technique that, while used by larger sales teams, is not often applied by individuals or small teams: the sales cadence.

Having a sales cadence can give you great results. It can help you build business relationships and structure your sales approach.

Below, we tell you what a ...

When entrepreneur Tim Ferris wasn't very well-known, he'd attend high-profile events and attend moderated panels. When the panel was over, instead of lining up to chat with the panelists, Ferris would approach the moderator.

Although they are often ignored by attendees, moderators know everyone ...

When it comes to privacy, people want to be in control. New regulations and platform technology standards are empowering users and challenging online marketing approaches that businesses have relied on for decades. At Google, they have been innovating their audience solutions to help brands engage ...

While marketers at Singapore-based beauty brand Coco & Eve were familiar with AI-powered campaigns, they were concerned that adding more channels could dilute their profitability. To alleviate these concerns, “we started with a few benchmarks and ran a pre- and post-test to compare the performance ...

An appropriate organic search engine positioning strategy, or SEO (Search Engine Optimization), allows a website to appear in the top search positions in the SERP (Search Engine Result Pages) or Google results pages, every time a user searches for a certain keyword.

Taking this definition into ...

Once we had our optimal YouTube ad settings figured out, we set out to expand the Semrush channel.

Based on past experience, we propose an optimal frequency of seven impressions per day and 10 views per month.


For remarketing campaigns, we base our learning strategy on the size of the target ...

Last year, BMW launched its first all-electric BMW iX sports activity vehicle in the United States. To promote this milestone during the Super Bowl, it created a 60-second video ad that showed Zeus, the mythical Greek god of the sky and thunder, retreating to Palm Springs and rediscovering his spark ...

Putting customers first is a great strategy, but how do you do it if you don’t know what they want? To better understand your consumer group, you need to take a data-driven approach using customer insights .

Using customer data is a game-changer for teams looking to deliver a better shopping ...

Even as more powerful AI technologies emerge, the salesperson will remain the driver of the process. In fact, we believe their role has never been more important.

AI is a powerful enabler that helps businesses reach their full luxembourg phone number material potential by combining marketer ...

If retailers have learned anything in recent years, it's how to stay resilient in a disruptive economic environment. There's no doubt that the road ahead won't be easy, but Google's goal is to help retailers and brands navigate the uncertainty .

To achieve this, the company partnered with Kantar ...