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B2B (Business-to-Business) marketing describes those marketing practices, tactics and strategies that characterize the relationship between companies whose target audience is other companies and their professionals . Mailchimp, Semrush , a company selling professional products for hair salons or a ...

B2B customers are becoming more demanding in their purchasing process, forcing sales and marketing departments to review their strategies and tactics. Do you want to know what you should take into consideration?

Industrial purchasing process: How has it evolved?
We present 4 aspects that you should ...

There are 4 different premium plans on Linkedin:

Linkedin Premium Career for job seekers.
Linkedin Premium Business for networking.
Linkedin Sales Navigator to generate sales leads.
Linkedin Recruiter to find job candidates.
In this article I will explain everything about the costs of Linkedin ...

A newsletter is a document that informs a group of people about relevant information regarding an area of ​​interest.

Since 2022, email newsletters have almost completely replaced the old practice of paper communications.

All the benefits of a newsletter
Newsletters are an effective way to engage ...