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Search engines have become a key element for people when looking for a product, service or company. Over time, search engines such as Google, Yahoo or Bing have replaced traditional search methods such as yellow pages or business directories.

That's why your business needs to adapt its offering to ...

As we have already said, Facebook is a social network that is very helpful when it comes to reaching a larger number of our target audience, but it does not have to be the core of our digital activity. Why do we say that? Because neither you, nor I, nor anyone else can control what Facebook decides ...

In traditional schemes, sales staff contact the prospect with a call in which they usually have a defined script. Usually this script is directed to the person who can make the decisions and is based on the advantages of the product or service. The problem is that the direct contact in an Inbound ...

Although it may seem obvious, let's start with the most basic: before launching a marketing campaign, we must be clear about what the message of the campaign is going to be. Whether it is the launch of a new product or the publication of a new ebook, the message must be very clear. Once defined, you ...

On the Internet, as in life, it's important to make a good first impression. And the impression your audience will have will be guided by your website. So thinking about a complete redesign of your site is not something to be taken lightly. Such a process requires planning, time and money, but the ...

The Internet is constantly changing. New tools, new methodologies and new trends appear every day. With this frenetic pace, it seems that any activity you plan now will lose its validity in a short time. This could become a concern when planning your digital strategy and, above all, when you want to ...

Each of your campaigns can have different objectives. Maybe you want to increase the visibility of your brand or maybe you are aiming to position a new product. If in your case you want to focus on increasing your company's sales, one of your main objectives should be to get new prospects. And how ...

We have often been asked the following question: If my business already has a defined niche and my product is very difficult to sell on the Internet, is it necessary to have a website? This question represents, perhaps, the most common doubts among entrepreneurs. Many of them are not convinced of ...

Generally speaking, there are a few steps you can take to create a solid and effective strategy for your digital marketing:

Identify your audience and their needs
Set clear and achievable goals
Define an action plan
Execute the plan
Evaluate and measure results.
By following these steps you will be ...

In social media, as in other audiovisual media, images often prevail over text. On a Facebook wall, for example, an illustrated post is more attractive than 5 lines of text. Pay close attention to the visual dimensions that each network allows . If your graphic concept is aligned with these ...