Job Data Forum

A/B testing, a method widely adopted in marketing, involves comparing two versions of a campaign element to determine which performs better. While basic A/B testing might focus on simple variables like subject lines or call-to-action (CTA) buttons, advanced A/B testing in the context of Account ...

Claspo Blog Chatbots for Customer Service: Examples, Benefits, and Uses
Customer service has long been the least automated part of business. While many companies have experimented with answering machines and directories, much of the workload has remained with humans. But this has changed with the ...

Clasp Blog 22 Best Ways to Collect Email Addresses for Marketing
Let’s face it—collecting email addresses for marketing seems simple enough, but ask any marketer and you’ll get a heavy sigh and maybe even a roll of the eye. Building a solid contact list can seem like a never-ending battle. There are ...

To maximize the effectiveness of your marketing campaign and get your content seen by the right audience, it's important to know your customers beyond demographics.

We must therefore ask ourselves a series of questions that are more profound than the simple role in the company, sector or ...