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We can define the deliverability of an email as one of the main headaches for those responsible for Email Marketing, since -as much as they focus their efforts on generating designs, content and messages that are totally suitable for their audience- for various reasons (and, often, unknown ...

Essential elements in email marketing to capture the user's attention
Capturing your users' interest is essential, and email marketing can provide you with useful tools. Do you want to know how to reach your target audience effectively? Here we show you the elements of email marketing that can help ...

The end of the year is approaching and, while many people are preparing financially to take advantage of Black Friday, companies are looking for more effective sales strategies to make more profit.

Originating in the United States, Black Friday is held on the last Friday of November worldwide ...

Today we offer you Dela Quist’s ideas on some frequently used strategies in email marketing and we take the opportunity to clarify what we discussed in the previous article on deliverability . The CEO of Alchemy Worx , one of the main agencies specializing in Email Marketing in the United Kingdom ...

Lessons from fashion brands on email marketing
The fashion sector is one of the most involved in carrying out Email Marketing actions. And it is not surprising since, according to the IAB Ecommerce Study in 2021, fashion is the fourth sector in the ranking of most purchased categories this year; 56 ...

If for some reason you want to have an anonymous blog to express your ideas without revealing your identity to visitors, this content will be perfect for you. In it, we show in detail strategies that can help you with anonymity, avoiding major problems.

1. Remember that your anonymity should not be ...

Follow the step-by-step instructions and implement this management method that increases productivity and ensures the delivery of better results.
As a Digital Marketing expert , I have already presented a series of articles that deal with strategies for strengthening your relationship with your ...

In a competitive environment for companies, maintaining the success of any business is a challenge that requires skills and requires digital marketing consultancy . In this context, it is necessary to focus on results, whether financial or campaign-related. Without performance metrics to conduct a ...

The WhatsApp app, used by over 100 million people in Brazil alone, is one of the instant messaging apps that has most adapted to the daily lives of Brazilians. The dependency is so great that it only takes a few hours of instability for many to have difficulty communicating. It is a fact that the ...

AGENCY-email-marketingWhen we do loyalty email marketing we face two major challenges: technology and people. In other posts we have already discussed the field
of sending tools . In this and subsequent posts we will discuss the email marketing services that can be outsourced to an agency or a ...