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Digital marketing has always been fueled by advances in technology. But in recent years, technology has become the epicenter due to countless advances. Thanks to the different types of algorithms that exist, campaigns can be optimized by determining which ads to use and when to publish them ...

Influencer marketing has become an increasingly popular tool among brands. They use it to reach their target audience and increase awareness of their products or services. In this article, we will explore what influencer marketing is , its advantages for brands, the aspects to take into account ...

In marketing conversations you will have often heard the acronym CTR mentioned. It is common to refer to it when talking about marketing campaigns or even in the position of the Google SERP.

Today we will see what CTR is in digital marketing and how it is calculated. We will talk about CTR in ...

Anyone who already knows a little about the Digital Marketing strategy knows that constant effort is necessary to make the persona successfully advance in the purchasing journey, effectively selling the product or service.

To achieve this, recurring actions and some specific ones are always welcome ...

If your brand wants to increase buzz on social media and win over audiences through a more friendly connection, influencer marketing has become a great option!

The evolution of content creation methods for brands, the validation of returns and the public's understanding of this advertising format ...

Instagram isn't just about fun and entertainment; it can generate a lot of business, including for your company. With 800 million users worldwide, 50 million of whom are Brazilian, this social network is the second most used in Brazil, second only to Facebook. That's a lot of people, isn't it?

In ...