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Advice should come from experienced people who, based on their track record and after having seen and put into practice, trial and error, can tell you what has worked for them and what hasn't. If you think the same way, then read the following four tips from digital marketing experts:



Tip #1 ...

There are several ways to grow your list, but most of them involve increasing your site traffic. And when evaluating your site traffic and determining where it’s coming from, it’s very important to be able to differentiate between three of the main sources: acquired, organic, and paid.

Identifying ...

It doesn't really matter how you say it, the important thing here is that gifs are hilarious, effective and super interesting tools to further engage the readers of your campaigns.

If you've been on the fence about whether or not to include gifs in your campaigns, I'll share some numbers that will ...

If you have a small business that is in the growth stage, one of the strategies that will boost your sales is to prepare effective marketing campaigns that promote interaction.

Nowadays, one of the keys to achieving optimal results with your company's campaigns is to be up to date with the use of ...

It's no secret: email marketing is one of the best ways to connect with your potential customers. All you need is a good strategy, know your target audience, be creative and use a powerful email marketing tool that covers all your needs.

There is no way to do email marketing on your own. You have ...

The question about the spam folder is the one we get asked most often.

This is a question that many people have asked themselves at some point. If you have tried to find an answer, you have probably come across impractical and unsatisfactory solutions. This is because we are faced with a mystery ...

When your emails don't reach their destination and you ask yourself this question, it's time to understand what it means and how to fix it.

(Note to Benchmark customers : Your email campaigns are sent through our servers using our IP addresses. We work very hard to ensure the delivery of your ...

Newsletters have become a very cost-effective way to maintain constant contact with subscribers and to publicize a company's launches and important moments.

With an eye-catching email design , an easy-to-read structure, and a clear objective, your newsletters can be more engaging for your audience ...

The world of email marketing presents unique challenges for large businesses, differing significantly from the needs of freelancers or small and medium-sized businesses (SMBs). With a massive volume of contacts and such extensive communication both internally and externally, large corporations need ...

Despite the increasing competition in the digital world, email marketing remains a powerful way to promote your products and services . Sending email promotions is one of the most effective strategies to attract and retain customers.

By reaching your potential customers' inboxes directly, email ...