As a Digital Marketing expert , I have already presented a series of articles that deal with strategies for strengthening your relationship with your client and boosting your business. There are so many strategies to be applied that it can be complicated to manage a routine of execution. And the solution is not necessarily to hire more people. Therefore, we will talk here about the market trend Agile Marketing, which is a management method that contributes to increasing productivity, delivering better results and fostering innovation.
In other words, I can say that Agile Marketing is a methodology that focuses on the balance between task execution and the flexibility needed to make last-minute changes to planning.
How does this work in practice? Agile Marketing is based on taking a strategy restaurant email list breaking it down into smaller tasks, which must be carried out in cycles. At the end of each cycle, a part of the strategy is executed. And this happens successively until the result is achieved or the strategy is updated to achieve the expected result.
Inspired by the management method itself, I will address Agile Marketing in this article according to the division below. Enjoy reading!
● What is Agile Marketing?
● Current Agile Marketing figures
● How did the agile methodology come about?
● Advantages of working with Agile Marketing
● Steps to apply Agile Marketing
● Conclusion
What is Agile Marketing?
In a world characterized by digital transformation and high competitiveness , companies must increasingly seek a management methodology that adapts to new market demands, which primarily require delivering value to the customer in a transparent, optimized and collaborative manner. Agile Marketing is an assertive solution to eliminate bottlenecks in strategies and enhance these deliveries, thus ensuring greater customer satisfaction.
How do these deliveries happen? During the development of the strategy itself, breaking it down into incremental deliveries to achieve a goal established at each stage, until the final completion of the total delivery of the result. This methodology differs from the traditional waterfall model, where all stages are followed sequentially.
And within the context of digital transformation and the VUCA world , the traditional approach has been seen as a very rigid, time-consuming and laborious model, in addition to presenting many management problems, as a stage is only initiated when the previous one is fully completed. Agile Marketing, then, emerges to shed light on these processes and “shorten the path” between the idea and the final product.
This does not mean that being agile means developing the entire strategy more quickly. What Agile Marketing allows is to deliver value to the customer faster, since goals are achieved in iterative and incremental cycles, which brings flexibility and adaptability to the process. Agile Marketing makes the definitions of what will be delivered at each stage much clearer and more adjustable, allowing for changes of all kinds in the following phases.
