Originating in the United States, Black Friday is held on the last Friday of November worldwide, being one of the most important dates for Brazilian commerce, second only to Christmas.
What about you? Do you already know how to take advantage of the date to sell more? We have listed some strategies that will help you. Check them out below!
Plan your campaign
Planning something, regardless of the situation, makes it easier to execute freight forwarders brokers email lists what you have planned, so before you start promoting your Black Friday offers, take care of your campaign and start structuring your ideas. What products do you intend to offer discounts on? And how much do you intend to lower the prices? Do you already know how you will promote the promotions and who you intend to reach?
Prepare for increased demand
Make sure that the products that will be on sale are in stock and that your sales team is ready to serve more customers. Or, if you have an online store, structure your website and social media to respond to demand.
Don't offer false discounts
In Brazil, during Black Friday, some companies do not offer very attractive deals or sell products and services at their original prices as if they were discounts. Because of this practice, the date has even been nicknamed “Black Fraud” by consumers , and now customers are even more attentive to prices. Be careful, because in addition to not attracting customers, false discounts can be harmful to your business’ reputation.
Invest in online advertising
How to take advantage of Black Friday to sell more
Focus on engagement on your social media, especially Instagram and Facebook, as these are the main media platforms at the moment. It is also worth investing in videos and digital ads .
Work with the most desired products
One of the biggest mistakes retailers make is taking advantage of Black Friday to lower the prices of products that are stuck in stock and that no one is interested in. To attract more customers, you need to offer the company's best products.
Monitor your performance
Even with everything planned, things can still go a little off track, such as sales numbers not reaching expected targets in the first few hours or running out of stock. That's why it's important to monitor your performance on Black Friday.
Another valid tip is to schedule promotions, email blasts and other marketing campaigns throughout the day.
Keep customers coming back after Black Friday
Take advantage of the increase in customer flow during Black Friday to captivate them. Offer discounts for later dates (Christmas, New Year) through a 50% discount coupon on some products to be used until January.
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