After all, establishing a personal connection is essential for building trust with an existing and a new subscriber.
What resonates for one reader may fall totally flat for another. If your message usa business email list isn’t personalized, it’s unlikely that a recipient will open it, let alone read it and then act. In fact, the most likely outcome for any generic email is a first-class trip to the spam folder.
So, what’s the fix for this? How can you increase email opens, clicks, and conversions?
This is where email segmentation can upgrade your email marketing strategy.
Email segmentation is all about understanding consumer behavior and psychology. In simpler terms, it’s about ensuring that the right message reaches the right reader at the right time.
And how do you do that? By splitting your master contact list into smaller segments of like-minded customers with similar needs and preferences.
Using various criteria, you can break down a subscriber list of thousands of readers into various sub-lists. This empowers your team to better target those different consumers with personalized content that is more likely to land. It increases engagement since the personalized content is written for and directed to a specific group of recipients.
As Inc.com notes:1
“A business must employ market research techniques to find patterns of similarity among customer preferences in a market. Ideally, customer preferences will fall into distinct clusters based upon identifiable population characteristics. This means that if customer requirements were plotted on a graph using certain characteristics, or segmentation bases, along the axes, the points would tend to form clusters.”
There are dozens of potential benefits for email segmentation, the foremost being:
Increased open rates
Decreased cost of customer acquisition
Greater email relevance
Decreased opt-out/unsubscribe rates
Better deliverability
Increased sales leads
Greater revenue
Improved customer retention
Lower spam responses
