In a word, it becomes ethiopia email list 150000 contact leads possible to Nurture the prospect in the most relevant way possible to lead them, at their own pace, towards the purchase. The maturation process lead nurturing can begin. What is lead nurturing? Lead nurturing often translated as Prospect incubator is the marketing strategy that consists of developing the maturity level of a prospect from the stage of identified prospect to the stage of customer . It occurs as soon as the internet user is identified and becomes a contact via the form of a landing page for example.
According to our colleagues from canada ludismedia, only of prospects are generally immediately ready for a sales proposal ; the remaining must be worked on and supported… with lead nurturing. The objective: it is therefore to create, maintain, and strengthen a special relationship with prospects who, ostensibly, are not yet ready to purchase, but still show an interest in the products and services offered by the company. To do this, you need to be able to adapt your strategy to the prospect's level of maturity, by establishing a personal connection with them, in order to be Top of mind when they embark on a purchasing process.
