Email marketing is no different. We have already told you on other occasions how automation has revolutionised this segment of the marketing industry (the latter being an example of artificial intelligence and technology)… this is not going to stop in the near future.
New systems will allow us to manage email campaigns in an ultra-personalized way, the content review (from the subject line itself) will be reviewed by lesotho business email list bots and platforms focused on optimizing email campaigns based on obtaining better opening and/or click ratios; and all of this is merely a preamble of everything that is to come.
The machine is learning!
All this is possible thanks to the concept of ' machine learning ' .
If you are not familiar with the concept of machine learning, it is a scientific discipline of artificial intelligence itself that ends up generating systems and/or platforms that learn automatically.
In other words, the machine “learns ,” identifying complex patterns among millions of pieces of data.
Now, you should know that to achieve this, there are tools available that will allow you to build artificial learning models that work with any type of data, of any size, such as Google Cloud Platform.
What can Google Cloud Platform do for you?
Supported by the TensorFlow framework (which powers many Google products such as Photos or Cloud Speech), the Google Cloud Platform allows you to build a scalable data infrastructure (many app developers use it) and is also applicable to email marketing.
How is this possible? There is one of the components within Google Cloud Platform which is the Cloud Datalab . This system analyzes your database in depth to interpret it, understand it and then provide you with a deep analysis that a priori executes improvements or implementations through the model that has been developed with theTensforFlow framework .
In this way, an email database becomes the foundation of an entire automation and intelligence model that you can apply to your email marketing.
How this scales and executes is entirely up to you, as the possibilities are endless (in fact, it would be great if you could share any success stories you know of with us).
Just remember, the more fed and complete your database is, the greater the range in which “your machine” will work and the more tasks and functions within your email management and your database can be automated.
