Quick access to important information
Alerts or reminders
Deals and coupons
Product promotions
SMS is more limited than email when it comes to the potential use uk business email list cases and the depth of detail you can include.
#5 Customization
There’s just no contest here. When it comes to this category, email is the clear winner. With email messaging, you have the chance to personalize every little detail. Not only do you have the ability and space to tailor your message to your audience, but you can also add:
Attachments
Hyperlinks
Gifs
Videos
Sure, SMS can include media elements like photos, gifs, and videos, but overall there’s much less room to play around with a highly creative is ideal for relationship building and long-form content, whereas SMS is better geared toward selling something right then and there.
Launching Your Multi-Pronged Approach to Success
Both SMS and email are effective marketing strategies, especially when used to support one another. Together, they represent some of the most powerful marketing tools at your disposal.
So, as you prepare your campaign, consider the following tips for each medium:
Avoid email lists – Instead, focus on getting customers to opt-in and then naturally grow your subscriber base.
Think long term – Email can help you nurture a connection with your customer, which can evolve into a lasting relationship. And that doesn’t always have to be tied to an overt sales message.
Only send promotional emails when you need to – With the prevalence of spam, the last thing a customer wants is to be bombarded with endless messages. Your customers trust you. Keep it that way by only sending relevant and engaging messages that will benefit them.
