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Enrich your mind with these email marketing eBooks
Email Marketing: A Guide to the Internet's Most Effective Marketing Tool
Email Marketing: An Hour a Day
Email Marketing By the Numbers
Effective E-mail Marketing: The Complete Guide to Creating Successful Campaigns
Enrich your mind with these email marketing eBooks
Today, more than ever, digital marketing professionals have to be constantly updating their skills, as the industry is revolutionizing second by second.
If you are one of them, getting an eBook (or 2, or 3) is important. Since we love to talk about email marketing, we share with you 4 email marketing eBooks that you should read:
Email Marketing: A Guide to the Internet's Most Effective Marketing Tool
This book, written by Mary R. Butler , is perhaps one of the best it directors managers email lists essays on the power of commercial email today. In it, the author relates how the world is tired of the commercial bombardment in many media , unless they are invited to interact.
For your convenience, you can find it in Google eBooks by clicking here .
Email Marketing: An Hour a Day
In this title written by Jeanniey Mullen and David Daniels , the book does not delve so much into the importance of email marketing in the new era, but rather into a guide style to effectively introduce you to the basic elements of email marketing. It has case studies and tutorials , making it a fairly complete guide book.
Again, you can find it on Google through this link .
Email Marketing By the Numbers
With a more corporate feel , this book is aimed at CEOs and CFOs who want to take care of all the details regarding their companies' email marketing strategy. Its tone is very focused on results , statistics and numbers, offering a very broad overview of email marketing metrics.
This one was written by Chris Baggott, and you can also find it on Google eBooks .
#ctaText??# The importance and evolution of the newsletter as a means of internal communication
Effective E-mail Marketing: The Complete Guide to Creating Successful Campaigns
Finally, this is a somewhat “retro” choice , as its first impressions date back to 2002, when the power of email marketing was not as strong as it is today. However, it is interesting to read how the principles of modern email marketing began to be established .
This one was written by Herschell Gordon Lewis. Like the rest of the email marketing eBooks we have shared with you, you can find it on Google at this link .
