Although the term “eMail automation” may sound cold and robotic, the reality is that when applied correctly and aligned with your company’s objectives, you will be able to ensure that your subscribers receive clear and essential information when they need it most.
Post Content
What is eMail Automation
What are the advantages of eMail automation?
How to automate your eMail Marketing campaigns
What is eMail Automation
We refer to eMail Automation as the kenya business email list campaign or series of shipments configured so that every time one of your subscribers meets a goal, a “trigger” is generated, that is, a trigger for the action.
To make this concept clearer, we can cite as an example the welcome email that you send every time a subscriber joins the list. Or perhaps you want to send a congratulatory email on your subscribers' birthday . These are very simple examples, but they will make it very clear what email automation refers to.
There are a large number of different types of automated campaigns that you can implement in your marketing strategies, which will allow you to develop complex marketing processes that would be almost impossible to carry out naturally.
With a good eMail automation strategy you can generate greater engagement and loyalty among your customers , as well as a potential increase in the number of conversions.
What are the advantages of eMail automation?
Email automation offers a number of advantages, including the following:
Personalized and effective eMail marketing campaigns : thanks to eMail automation, emails with the ideal content can be delivered to the right user at the most appropriate time.
Reduce costs : In addition, it can increase staff time and the efficiency of your campaigns.
Greater control over your marketing actions : you can assign your own funnels or steps for your subscribers to follow, generating a greater number of conversions.
4 Email Marketing eBooks You Shouldn't Miss
How to automate your eMail Marketing campaigns
First of all, you must rely on a correct strategy and take care of each of the details that you want to implement. There are different types of automation campaigns depending on your objective : RSS automation to keep your subscribers updated with the latest news, automation by date, automation by subscription to lists, automation by behavior during previous campaigns and automation by behavior on your website.
To successfully integrate a good eMail automation campaign once you have set your objective, you can use campaign sending tools that allow you to set up a database that includes names, surnames, email addresses and the data you consider relevant to your strategy, such as birthdays, with which you can configure your campaign in an easy and intuitive way. Mittum is a great option to achieve an eMail marketing campaign with which you can achieve your business objectives with less effort and in less time.
