Scrutinizing the most effective email marketing strategies VS those considered difficult
In this study, the majority of participants reported that their email list is increasing in size (55%) , which gives some credibility and solidity to the study (on the other hand, 46% indicated that they have increased the size of their list).
Now, let's talk about the development of the study. Broadly speaking, the chemical manufacturers email lists relevant aspects can be found in the following graph:
Chart by Ascend2 revealing opinions from a study based on what are considered the most difficult email marketing strategies VS what are considered the most effective
Chart by Ascend2 revealing opinions from a study based on what are considered the most difficult email marketing strategies VS what are considered the most effective
In blue we can see which email marketing strategies are considered "effective" according to the object of study, while in purple we can see which ones are considered the most difficult to "use."
For those who do not like to read in English, here are the details:
Campaigns focused on landing pages had an effectiveness weighting of 53%, compared to a difficulty weighting of 26%.
Those focused on downloading content had an effectiveness weighting of 46%, compared to 22% for difficulty weighting.
Those focused on social media integrations plus email marketing have an equal weighting of effectiveness and difficulty – 41%.
Campaigns focused on website registrations had an effectiveness weighting of 31%, versus a difficulty weighting of 29%.
Campaigns with subscriber-only offers had a 29% effectiveness weighting, versus a 21% difficulty weighting.
Campaigns activated with paid search had an effectiveness weighting of 15%, versus a difficulty weighting of 22%.
Finally, campaigns with offline/call-based/on-site subscription methods had an effectiveness weighting of 11%, versus a difficulty weighting of 31%.
Brand Awareness: What it is and how to use Email marketing to enhance it
Insights from the list of email marketing strategies by Ascend2
When asked about the most effective tactics for achieving success with an email marketing strategy, respondents primarily pointed to those focused on driving users to landing pages (53%).
It is worth noting that a large percentage of users have also realized how effective email marketing integrations with social media campaigns are ; however, this practice is considered one of the most difficult to carry out.
Among other things, the study shows that increasing the quality of the email address list is a more important goal than increasing the size of this list.
