You know that what you have to say is more important than how many words you use to say it… but you still want to know how much you should write.
When it comes to email marketing, you can relax . There is no ghana business email list minimum word count for an effective tone.
The Correct Length for an Email
The Ideal Length of an Email or Newsletter
Our experts have already written in detail about the subject field , now let's focus . Ask yourself:
Who am I writing to?
What is the email about?
What kind of message should I send?
1 – Your Audience
Unless your audience is made up of avid readers, consider emails that require more than two swipes of the mouse scroll wheel (or two taps of the “Page Down” button on the keyboard) to be too long .
You use email marketing to sell your products or services , to bring people closer to your brand. Have you ever needed to read a giant sales email in its entirety to understand if it contained anything of interest? Certainly not.
Focus on your product or service image. Add a short text that gets straight to the point. Finish with a call to action.
The Right Length for an Email
2 – The Email Subject
Some topics will require more text than others . If you're promoting a product category, you can simply use a few lines for each item. If you're sending an update to your readers about a series of events, you may need a title and content, but only include what's necessary. If you don't need to include the agenda for each event to generate a click, then don't include it in the email. Readers can find more information on the landing page.
To keep your email interesting and concise, include a summary of the full content for each piece of news you want to share. Add a related link to the full text below the summaries.
The Right Length for an Email
3 – The Nature of the Message
Email length is also influenced by the type of message you want to send . Are you sending a one-time promotion or a weekly business newsletter?
Regular newsletter readers will expect to find a selection of brand and industry news. They will have expectations .
If you find that your engagement rate is declining, try cutting or breaking up long paragraphs . Simplify and clarify your pitch. Be more direct . Highlight the call to action (probably higher and bigger) and add an image.
Even a message like the following – short and without multimedia elements – is perfect for email content.
The Right Length for an Email
Every email is different. As long as the content of the message is clear, concise and compelling, quality (combined with carefully targeted audiences) will always trump quantity .
