Are you looking for the latest word-of-mouth marketing statistics to find out how it can help your business? Not sure if word-of-mouth marketing is right for your business? This is an article you should read.
Word of mouth marketing is one of the oldest and most authentic marketing techniques. It has been used for a long time, when businesses did not even invest in word of mouth marketing. For example, whenever a customer shares their opinions about a product or a brand with their friends, that is word of mouth marketing in action.
Today, businesses spend millions of dollars on various word-of-mouth afghanistan telemarketing data marketing techniques to generate leads, sales and improve brand awareness. This drives over $6 trillion of annual customer spending and is responsible for 13% of customer sales worldwide.
What exactly is word-of-mouth marketing? And how can it help your business? Let’s find out.
What is Word of Mouth Marketing?
Word-of-mouth marketing (WOMM) is defined as customers' interest in a brand that is reflected in their everyday lives. It is organic marketing where your customers talk about your product or company naturally during conversations with friends and family. This does not always mean that someone will recommend your product, but simply mentioning your product or brand is considered word-of-mouth marketing.
Word of mouth marketing can be organic or it can be amplified. Organic word of mouth marketing occurs when customers talk about your product or recommend it naturally during their conversations. Amplified word of mouth marketing occurs when you initiate a marketing campaign to drive WOMM by hiring influencers, using social media, or other marketing channels.
Word of Mouth Marketing Statistics
The following list of word-of-mouth marketing statistics will demonstrate its power and why you should start taking it seriously.
72% of customers receive news from friends and family about products and companies, making word of mouth the most popular channel. ( Pew Research Center )
50% of Americans rely on word of mouth when deciding on a source of information. ( Talk Triggers )
83% of Americans have made a word-of-mouth recommendation. (Talk Triggers)
115% of millennials are more influenced by word of mouth than advertising. (Talk Triggers)
55% of Americans make recommendations at least once a month and 30% make recommendations at least once a week. (Talk Triggers)
41% of Americans value word-of-mouth recommendations from friends and family over recommendations from social media. (Talk Triggers)
66% of Americans trust an anonymous online review over a recommendation from an ex-boyfriend or ex-girlfriend. (Talk Triggers)
When planning a wedding, word of mouth is seen as 331% more reliable than advertising. (Talk Triggers)
43% of millennials and 71% of baby boomers rely on word of mouth and prior experience when purchasing wine and champagne. ( Nielsen )
83% of customers say they trust recommendations from friends and family and believe these recommendations are trustworthy. ( Nielsen )
88% of customers trust online reviews from other customers as much as they trust recommendations from friends and family. ( BrightLocal )
80% of furniture dealers consider word of mouth as their primary marketing approach. ( Unity Marketing )
Referrals from friends make customers four times more likely to proceed with a purchase. ( Review42 )
Customers casually talk about brands up to 90 times per week. ( HubSpot )
75% of customers do not trust advertising and consider it false. (HubSpot)
61% of customers use search engines to read product reviews before making a purchase. (HubSpot)
58% of customers share their positive experience with a company on social media and also use it to ask their family and friends for opinions about brands. (SDL)
Positive reviews about a business make 91% of customers more likely to use it. ( BrightLocal )
The average customer reads 10 reviews before trusting a local business. (BrightLocal)
97% of customers who read reviews before making a purchase read the responses the business has given to the reviews. (BrightLocal)
Only 53% of customers would use a business with less than 4 stars. (BrightLocal)
91% of B2B buyers are influenced by word of mouth when making a purchasing decision. (Incite Group)
