Unlike regular media agencies that provide platforms for your advertising, digital agencies offer the following services, which can be used to judge the specifics of working in the digital sphere:
Standard services (website creation, media and contextual promotion, bangladesh telegram number database design, website production);
Development of creative ideas and a comprehensive strategy for the development of a company in a digital environment (expertise and promotion);
Working with online communities (groups and pages on social networks, blogs, forums, specialized sites);
Organization of events, competitions (strategy, creativity, execution, performance analysis) in combination with online/offline promotion;
Transferring consumers from the online to the offline sphere and back (promotions, activities, etc.);
Experiential Marketing QR codes, geolocation services, RFD, augmented reality, chatbots, etc.
Aftertaste
I am sure that trends in the development of the digital sphere will be aimed at creating new types of interaction with the audience. The last two words are key to understanding the essence of this direction. For the first time in the history of marketing, such an opportunity for interaction has appeared, when consumers themselves can create a product, the way they want to receive. Say what they think - and be sure that they will be heard. Now even a small company with a unique and interesting product, without special advertising budgets, can convey its message to millions of potential consumers in a matter of minutes , and become a large corporation. But on the other hand, one negative review of the product can critically affect the company's sales level. The ability to quickly respond to changes has become a critical factor in survival. We consume more information per day than our ancestors did in a year of life. The world has become faster, the world has become more transparent, the world has become more interesting. And only in such a world could digital marketing in all its manifestations arise.
