This publication will be of interest directly to company managers who want to create an online marketing department . It briefly describes the procedure for creating such a department and the key points that need to be paid attention to. This material is based purely on my experience and is intended to answer some frequently asked questions.
Before you start building, you need to decide whether you really need such a department?
Do you need to maintain your website and groups in social networks? - bulgaria telegram number database one online marketer is quite enough, in particular, all work on improving the functionality of the site and design can be safely outsourced. This solution is suitable for many B2B companies.
Are you launching your startup ? – use a combination of product manager + agencies that deal with promotion. You will have significantly fewer risks associated with the validation of the business idea (it is easier to finish work with a contractor than to create and disband your department).
Do you periodically launch advertising campaigns for your products in the offline sphere and need digital coverage? – perhaps it is better to use the services of digital or media agencies that can “get” you the best conditions for placement on media platforms and take on all the work on producing promotional materials (banners, websites, content, etc.).
