The arrival of shopping through “TikTok Shop” in the United States

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TikTok users in the US may not be ready to embrace shopping on the platform, as was the case in the UK, where sales fell short of TikTok’s forecasts. That’s because, as Megan McCluskey notes for Time , shopping via livestreams hasn’t reached mass adoption in the US. “American consumers aren’t used to shopping this way.”

TikTok is at the forefront of digital marketing , but the ivory coast phone number data livestreaming sales business is still very young in North America and Europe compared to Asia. TikTok Shop has “struggled to gain ground,” but this foray into the UK fell short of sales forecasts as it failed to gain traction with local influencers in its first market outside of Asia , the Financial Times reported .

Meta is currently the largest social commerce site in the United States, thanks to the popularity of tools such as Facebook Marketplace and Instagram Shopping. While this shopping model, which includes not only sales through livestreaming , is projected to generate $53 billion in sales in the United States this year, in China it will reach $457 billion . Accenture noted that 8 out of 10 social media users in China use them to make purchases, while most users in the United States and the United Kingdom have not made any purchases of this type.