Online media campaigns usually aim to reach audiences who are between the middle and bottom of the purchasing funnel. Therefore, the main focus of the campaign is to ensure that it is a successful online campaign that attracts consumers who have already recognized that they have a problem and are looking for a solution to decide what to buy.
Investing in online campaigns always begins with good digital strategy planning . Defining goals and indicators that will be used in advertising is also part of this process. During the communication process, the procedures adopted are evaluated to determine whether or not the action was effective during the period in which it was on air.
To avoid any surprises when analyzing performance, how about following the 4 simple practices for a successful online campaign to the letter?
1. Know your goal well
Be aware of what objective you want to achieve with your online france phone number data campaign . To do this, you need to know, for example, whether the goal is to build brand positioning or increase business sales.
2. Establish the audience
After understanding what objective you need to achieve, establishing who the persona or target audience for your action is is essential to achieving success in your online media campaign.
Therefore, understand this consumer's profile and how your solution fits in with what they are looking for. From there, create approach techniques that will make them interested in what you are selling.
3. Choose the right media to work with
Facebook, Instagram, LinkedIn and Twitter. These are just a few of the options you can use when executing your performance media strategy.
Which of these media outlets is the target audience you are looking for? A successful online media campaign is carried out on the platform that best suits the style and taste of the customer you want to reach.
In addition to these media, those who need to stand out to a more segmented audience should invest in Google Ads . We'll tell you more about this below.
4. Track results
Monitoring the results of the campaign is also essential. This should be done to find out how the campaign was received and to help you come up with new ideas on how to achieve better results.
Google Ads Targeted Audience
Google Ads is a service that displays ads in the form of sponsored links when someone searches on Google. As a result of this search, ads related to the keywords used in the search field are shown.
The main difference with Google Ads is that it delivers ads to highly targeted consumers.
By investing in the platform, the chance of achieving conversion is greater, as there is contact with a qualified audience, which really has a relationship with what you sell.
For example, what is worth more for a preschool: showing your campaign to 10,000 people, regardless of their family situation, or showing the ad to 500 adults with young children?
This is how the tool works. Based on cookies (which temporarily store what the customer visits on the internet) and keywords used in the search, the advertiser can determine where the ads will be shown online. Interesting, isn't it?
Now that you’ve seen our 4 simple practices for a successful online campaign, get inspired by our 6 tactics for creating successful marketing campaigns with Google Ads.
