However, with changing consumer habits

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"The goal of marketing is to know and understand the customer so well that the product or service fits him perfectly and sells itself." Peter F. Drucker
What is inbound marketing?




Today, the marketing landscape has changed significantly thanks to the advent of the Internet and new technologies. Traditionally, digital marketing focused on actively seeking the attention of prospects through paid advertising, in what is known as Outbound marketing. However, this approach has some major drawbacks. First of all, it is often perceived as intrusive by users, who are increasingly developing an aversion to invasive advertising. In addition, this method can be mexico telegram Powder extremely costly for companies, who must invest considerable sums in advertising to reach their target audience.

and the omnipresence of the Internet in our daily lives, consumers are now over-solicited and actively seeking to protect themselves from aggressive marketing. Traditional outbound marketing strategies are no longer as effective as they once were in capturing consumer attention and gaining trust.

It is in this context that a complementary and innovative approach has emerged: Inbound marketing. This approach is based on the fundamental principle of attracting prospects rather than soliciting them in an intrusive manner. Instead of paying for unwanted advertising, Inbound marketing allows you to become your own media by creating and distributing high-quality, high-value content. The ultimate goal is to become the trusted and authoritative source of information for your community, by offering relevant and useful content.