Not only should you optimize your content with relevant messaging and ensuring the context is spot on, but you should also be optimizing the layout of your email for multiple devices - desktop, mobile and tablets. Before you start sending out your email campaign, send a few test emails and open them on different devices, such as, iPhone, iPad, Android, etc. advertising database You may notice that some aspects of your email are off, so slight adjustments might need to be made. Testing is one of the most important steps you can take to ensure you're launching a successful campaign.
Educate your Readers
We know that it isn't easy creating remarkable content, but one of the best ways to do this is by making sure that with everything you write, you're truly teaching your readers something. You not only become a go-to resource, but you also start to build trust with your readers. While this strategy doesn't just pertain to email, we find that it's particularly important when you're leveraging email marketing as part of your inbound campaign strategy. So next time you send an email, take a breath before you send, and read it over again. Are you teaching something? Are you adding value? The answer should be yes!
Timing is of the Essence
It's important to maintain a balance with your email marketing. And your timing is a very important factor to consider when you're planning to send out your campaigns. But how do you know what the best time to send you emails is? Simple, just listen to your readers and pay attention to your stats. Look to see when you are seeing the best open and click rates. If you're noticing consistencies or trends, that's an indication of when you should be sending out your email. You want to maximize visibility, but at the same time making sure that you're accommodating the schedules of your recipients. By listening to their behavior, you're accomplishing both of these at the same time.
