Brand new! Google ads’ “Deep Analysis” feature

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Entering the end of 2021, Google updated the "In-depth Analysis" of Google ads in December , allowing Marketers to grasp and predict future market trends, and also to understand the effectiveness of their advertising at the same time. Now let’s take a closer look at the new features of the “In-depth Analysis” page!

demand forecast

On the demand forecast page, Google can use past data as a reference to help merchants calculate products and services that are likely to increase in search popularity in the next 180 days. In addition to the products that merchants are currently promoting, this feature will also provide some suggested potential business opportunities for merchants to refer to.

On this page, there are three main types of indices provided by Google:

• Predicted start date : The system will predict the number ukraine whatsapp of searches that will start to increase this week based on historical data. You can use this information to prepare for predicted increases in demand.
• Forecast search popularity : Based on historical data, the system will predict searches that may increase by this amount during the event period. You can use this information to see how many other business opportunities may be available during the event period.
• Search popularity during peak periods : The system will predict when the daily search volume will reach its highest point during the campaign period. You can use this information to see how many other opportunities may be worth pursuing during your busiest days.

In addition to macro product trends, Google also provides micro data, such as the search terms that generate the most searches in demand trends, the merchant's own advertising activities related to the trend, and the advertising activities of competitors.

On this page, Google divides its search terms into different themes based on the performance of past advertising campaigns over the past two months and provides performance metrics for reference. Please note that this page currently only supports campaign performance for search and shopping ads.


For each topic, Google will provide its conversion rate, conversion value and search volume to help merchants decide future budget allocation and new activity directions.

But unfortunately, this function is currently only randomly open to some merchants, and not all merchants can use it; you can pay attention to see if the BETA page appears in your Google ad page. If you are interested in learning more, you can click here to read more Google's own instructions

I hope that in the near future, BETA can end as soon as possible and be fully open to all merchants.