Computer Vision (CV) is the technology that enables machines to see, and is a subset of Artificial Intelligence (AI) . We can simplify and say that AI is computer software that enables computers to autonomously interpret data, and CV is the ability of those machines to process and make sense of data from visual sources. In other words, CV enables computers to see and understand what they are seeing.
Computer vision is artificial intelligence applied to the visual world, allowing us to replicate the capabilities of the human eye and the brain’s visual cortex. Specifically, GumGum ’s patented technology , the company that pioneered In-Image advertising , scans millions of images, allowing us to “see” what consumers are singapore number screening searching for on GumGum’s premium editorial websites. By identifying objects, animals, human faces, brand logos, and other brand-relevant images, computer vision creates marketing opportunities.
What does Computer Vision look at? The term computer vision may seem very tidy and specific, but in practice it relies on a wide variety of data sources including still images, graphics, videos…etc. But also data that can come from non-visible sources, such as heat and infrared sensing cameras and other sensors, for example.
From self-driving cars to the wonders of virtual reality, artificial intelligence is taking over the world . And in digital marketing, no one is pushing the boundaries GumGum is able to reach.
