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In order to set goals at all, you need to know the market in which you operate: its competitive situation, changes in customer behavior, technological developments , and know how to communicate your differentiating factors to your buyer personas: your value propositions and competitive advantages. In our model, MVG marketing strategy, we define a plan that is appropriate for your competitive situation and that systematically develops the appeal of your brand.

Without setting common goals, measuring and reporting results is impossible, and thus verifying success or failure is also just a guess. This also makes it difficult to justify the need for a budget to management. If one speaks the Turku dialect and the other speaks Finnish, it can take time to reach a common understanding.

The MVG-MRACE® model helps your marketing achieve better results by systematically directing all your tactical channels and marketing activities towards the same common goals. Our model creates synergy between channels and unifies your marketing, making your marketing more measurable, faster to develop and easier to manage.


The strategy process according to the MVG model lithuania phone data progresses in three stages:
Market = we must first know the current situation of the market and the changes taking place in it,
Value = so that we can create value for selected target groups that our competitors cannot,
Growth = because that's the only way we can create a marketing strategy that fuels growth.
When tactical marketing (MRACE®) is implemented with a strategic marketing strategy based on the Market-Value-Growth (MVG) model that is appropriate for your competitive situation , you will consolidate your position among your desired target group in the long term, making marketing a genuine competitive advantage and enabler of growth.

With the MVG strategy (Market-Value Growth), you will get answers to the following questions, among others:

What changes are taking place in customer behavior: how does the purchase take place and what factors influence it?
What are your (real) competitive advantages: why do customers buy from you? How do you convince the customer?
What is your value proposition: what does your customer want and what do you offer them – how do these come together to form a value proposition?