Is there duplicate content?

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Duplicate pages are one of the most common reasons why your site's overall weight is reduced. Also, in terms of crawl budget, even setting canonical URLs doesn't help much: search engines will still hit the duplicate pages and waste crawl budget on it every time.

29. Are there unnecessary useless pages? Use noindex tags. Limit indexing of pages that are not needed for SEO promotion such as: privacy policy, terms and conditions, old promotions, etc. Another good example: test/demo pages of your site. Many people forget to close them from the index when developing staging, which has a negative impact on georgia telegram production.

30. Do you have parameters in your URL?
Use the Google Search Console "URL Parameters" feature in Google Search Console in this case. This is often common in online stores when sorting products in a catalog differently. By default, Google may crawl the same page with and without certain URL parameters separately, as if they were two different pages. That's why it's useful to add URL parameters to the URLs you use in Google Search Console. This will let Googlebot know that they are actually the same page and make the crawl more efficient.

When working with Yandex, the robots.txt file directive — Clean-param — comes to the rescue.

31. Are there any "shady" redirects on the site? If suddenly the URL of some pages has changed, and old URLs remain in the internal linking even with a configured 301 redirect - this is bad. Configure direct links only to current URLs. Also check external links, even if they are marked nofollow.

32. Nofollow tags for external links. If your site pages contain links to other sites that are not particularly trustworthy and are not popular or authoritative, use the nofollow tag . It is not always used, but it is worth keeping in mind.

33. Using AMP (Accelerated Mobile Pages) technology.

AMP is a web component framework that enables you to create accelerated mobile pages.

Fast loading is critical for mobile users, which is why Google pre-caches AMP and acts as a CDN for people with slow internet connections.

But it is worth noting that AMP technology will not be appropriate for every site. And before the indisputable advantage of fast page loading, there are also disadvantages.