Have you noticed how Aliexpress's email strategy works? Just like any other company, this Asian marketplace sends several messages per week to its leads . However, there is something different about them, which could be one of the keys to the success of Chinese merchants. Read on to learn more!
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NOTICING ALIEXPRESS EMAIL STRATEGY
If you are an Aliexpress subscriber, then you probably already know more or less what this marketplace 's email strategy is like . Once you leave your email address on the Chinese platform, you immediately start receiving emails with titles very similar to these:

Still waiting for;
Hello, “so-and-so”, we saved it for you;
Just arrived (Subtitle: new items with high ratings);
Discover highly rated;
Transform your home for the better;
Discounts on your wish list ;
Waiting for your feedback (Subtitle: You may also like);
To match your order.
When you open one of these messages, what happens? Well, several products appear in boxes , each with an image, title and price. And it is precisely in the price that the trick lies, or the “(Chinese) dragon”, if you prefer.
Aliexpress usually includes very low prices in its emails . In many cases, these prices refer to a product that is complementary to the one you are looking to buy. However, the low price attracts the attention of consumers who, of course, click on the product images.
By clicking on one of these images, the product page opens on the Aliexpress website. From here, the consumer has a variety of options to purchase the product, most of which are much higher priced than the one advertised in the email marketing message. Keep reading to find out more !
MAKING THE CONSUMER PAY MORE
Right after offering for less, it’s time to get the consumer to buy for more. This seems to be the premise of Aliexpress’s email strategy. Yes, because once on the product page, the consumer quickly realizes that there are much better versions of the item.
For example, if in the email Aliexpress offers an excellent cell phone for R$1,499.00, a price much lower than what the consumer expected, on the website things change. On the product page , on the website, the same product has several versions. For example, one with 4GB of extra memory for R$1,649.00, another with 4GB of extra memory and a custom case , and yet another with these same configurations and a gimbal for R$2,367.00. In many cases, a simple change in color is enough for the product to become much more expensive than the version in the email.
Video: learn more about the role of Email Marketing in e-commerce (use the player controls on YouTube to activate and translate the subtitles into your language)!
In any case, when the consumer sees all those options on the website, that's when Aliexpress's email strategy starts to work. Because if there's one thing that no consumer in the world wants, it's to have an outdated product and, therefore, be left behind. Therefore, they will certainly do everything to buy the best, most advanced option, with the best features, which is the most expensive.
HOW TO APPLY ALIEXPRESS EMAIL STRATEGY TO YOUR E-COMMERCE?
To apply Aliexpress's email strategy to your e-commerce, among other types of strategies, seek support from Agência e-Plus. Agência e-Plus is certified in some of the best Email Marketing tools available today, including RD Station Marketing and E-goi. As such, it is qualified to create, implement , test, configure, perform and manage your e-commerce company's Email Marketing.