WEKA Industrie Medien takes over automation technology trade magazine AUTlook

[Ashik Sarkar9]

With this acquisition, the media company, which specialises in B2B communication, is expanding its range of services for the manufacturing industry.
With the takeover of the Automation magazine AUTlook and "pure process As of 31 January 2018, WEKA Industrie Medien is further expanding its position as the most important provider of specialist media for manufacturing companies. cambodia telegram The highly specialised magazine AUTlook has been informing industry and the manufacturing sector about innovations from the world of automation for 15 years. The spectrum of topics ranges from industrial communication and drive technology to production safety. "process pur" focuses on the special automation requirements of the process industry. "The magazines ideally complement our existing portfolio in terms of both target groups and technical depth," says Managing Director Hans Florian Zangerl.

Both media will be continued in their current orientation under the umbrella of WEKA Industrie Medien, with even more attention being paid to the development of the online offering.

WEKA Industrie Medien was able to win the experienced trade journalist Klaus Paukovits as editor-in-chief for both titles. Karin Zwischenberger, the long-standing advertising manager of AUTlook and "process pure", is still on board. The previous publisher Thomas Altmann is handing over his responsibilities to WEKA and wants to devote himself to new projects in the future.Evaluate what content already exists in your company. It is possible that other departments have already done valuable work to create white papers or write a case study about a client. If you already have content, be honest with yourself: do you need to update content that is already online? Is the content also linguistically designed in such a way that it can hold the attention of your customers?

Interpret the statistics provided by Google Analytics, for example, in a very targeted way. See which content generates hits and which not so much. This can help you narrow down future topics and focus on what seems to meet the reading needs of your website visitors.Take advantage of what the competition has to offer. Scan the websites of the three most important competitors for their content and make an honest inventory analysis: what does the market competitor do better in content marketing, which topics that are set there then appear in social media or on the online platforms of industry magazines, for example? If you have experience with SEO, also analyse the keywords used by the competition and see which ones rank well in search engine results. You can also structure your topic plan according to this.