Generating leads takes more than just visits to your website or landing pages. Strategically add beautifully designed opt-in forms to pages to capture the email addresses of interested people and add them to your lead nurturing funnel.
With a customer relationship management or CRM software like Act!, you can quickly create landing pages with lead capture forms or integrate your email marketing software to capture leads.
But how do you get someone to give up their email address? The only way to do this is to offer useful resources like free webinars, e-books, training videos, or cheat sheets that address a specific pain point (i.e., problem) of your target customers. In marketing terms, this is called a lead magnet.
5. Create automated email campaigns
A lead has subscribed to your emails? To build a relationship with this person, you now uk telegram mobile phone number list need to send them a sequence of automated marketing emails that provide them with free value and move them closer to a purchase.
These email series consist of informative messages that educate your readership on what you offer, get to the bottom of their needs in the form of questions, and guide them through a lead nurturing process designed to further solidify the relationship. They are an essential part of your digital lead nurturing strategy, but without automated workflows, creating and sending individual emails would be far too time-consuming.
The solution? Marketing automation tools.
With an automation tool, you can segment your audience based on their demographics, interests, interactions, and other key behavioral parameters, enabling you to implement targeted marketing campaigns that will deliver better results.
For example, an automation tool gives you the ability to send case studies and pricing information to leads at the bottom of your sales funnel, while people at the top of the funnel receive other types of information that builds their trust in your brand and moves them closer to the next stage in the sales cycle.
