How will the role of the seller evolve?

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Even as more powerful AI technologies emerge, the salesperson will remain the driver of the process. In fact, we believe their role has never been more important.

AI is a powerful enabler that helps businesses reach their full luxembourg phone number material potential by combining marketer expertise with the power of AI technology, creating a flywheel that continuously reduces marketing costs, improves performance, and helps discover new customers, no matter how unpredictable their behaviors may be.

We found that when we set this flywheel in motion, where AI and marketers learn from each other, we can multiply business results.

But to achieve these results, it’s critical that marketer expertise guides AI. From budgeting and bidding to audiences and creative, marketer input is key to guiding AI to deliver the best ROI and new avenues for growth for your business.


What steps should advertisers take today to prepare for an AI-powered future?

Now is the time for businesses of all sizes to start thinking about their AI marketing strategy. If you’re looking for a place to start, Search remains one of the biggest untapped opportunities for advertisers. We believe AI is the technology that will help them unleash the power of search. Many of these tools are already available.

Be sure to tune in to Google Marketing Live on May 23 at 9am PDT ( add to your calendars ) to showcase more AI-powered advertising solutions and discuss the latest marketing strategies with leaders from the world’s most innovative brands.