Brevo and Mailgun offer affordable plans and scalability. Brevo is a versatile choice with marketing integration, while Mailgun is suitable for tech-heavy teams needing custom API flexibility.overlooked, transactional emails are key to maintaining customer relationships and driving repeat business.
Picture this: you buy a new laptop for $2,000, but receive nothing in your inbox. No order confirmation, no payment receipt — just crickets.
Panic sets in. You start to wonder if you’ve been scammed. That’s the last time I’m buying from them, you tell yourself.
An unpleasant situation like this ruins the customer experience and highlights the importance of transactional emails.
Because even minor errors or delays in your transactional emails can cause a massive loss of trust among your customers, potentially driving them away.
Now that you have an idea of how important these email messages are to your ecommerce or SaaS business, let’s go into details.
Table of contents
Transactional email definition
Why are transactional emails important?
Transactional emails vs marketing emails: What’s the difference?
Types of transactional emails
Transactional email best practices
How to send transactional emails with Brevo
How to use transactional email for marketing
Ready to set up your transactional emails?
1. Purpose
Transactional emails. Inform Mom Phone Number Data customers of specific actions they’ve taken.
Common examples of transactional emails:
Order confirmations
Shipping notifications
Account activations
Password resets
Subscription confirmations
Security and account alerts
Marketing emails. Promote new products or services, often sent to a broad audience.
Newsletters
Promotional emails
Product updates
Event invitations
Vouchers and giveaways
2.
3. User action/access emails
These emails are triggered by specific actions taken by users, ensuring they can manage their accounts and information smoothly.
Password reset emails. We’ve all been there — forgot your password, hit the “Forgot Password” link, and wait for that email to come through. They include a secure link for users to reset their password quickly.
Notification emails. They alert users about important updates related to their account, such as subscription renewals or policy changes, keeping them informed and up to date.
4. Subscription and consent emails
These emails deal with sign-ups, subscriptions, and user consent.
Double opt-in emails. After a user subscribes to a newsletter or service, they receive an email asking them to confirm their interest. This prevents spam and makes sure the user genuinely wants to receive updates. It’s like saying, “Are you sure you want to hear from us?”
Subscription notifications. Remind users about an upcoming renewal or changes to their subscription, so they aren’t caught off guard.
5. Feedback and review emails
Once a transaction is complete, businesses want to know how they did. That’s what these emails are for.
