It is also important to read it completely, sentence by sentence, paragraph by paragraph, without the desire to stop.
It is especially effective when they ask for more and demand continuation.
This is what distinguishes great writers from mediocre ones: their texts are read for hours, tirelessly.
Today I will reveal to you the name of the author who wrote exactly these types of marketing articles.
His name is Joe Sugarman.
Джо Шугармен
Joe was the author of the most profitable and "addictive" articles for print publications.
In 1986, D. Sugarman created a print ad for BluBlocker Sunglasses that made him rich.
Печатная реклама для BluBlocker Sunglasses
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At that time there was no Internet, so articles were sent by mail.
People were asked to call back and provide credit card details.
The popularity was so huge that all the sunglasses advertised in the ad were sold out in just 1 day.
This technique was repeated with calculators, speakers, and smoke detectors.
Even airplanes and mansions were sold.
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The success was due honduras phone number library to the fact that Joe's articles were read non-stop.
He knew that all readers would buy the goods if they were delighted.
Therefore, the author used any tactics that would draw you into reading and not let you go until the very end.
The purpose of each sentence is to make you read the next one.
Towards the end of his career, Joe Sugarman was hosting paid seminars where he shared his secrets.
And he proposed 3 axioms :
Never sell a product or service, always sell a concept;
it is much easier to sell a medicine than a preventative;
When selling a product, do not “allow” restrictions, there are none.
Today, many of his books are successfully sold on Amazon.
Next, we'll take a detailed look at the important elements of copywriting laid out by Joe, and also break down each stage of writing texts.
Much will be a revelation to you, so read the article to the end.
This will help you create texts that sell with great success.
And we will begin our journey by defining the most important parameters.
What is copywriting
In this section we will look at the basics of copywriting.
Why is uniqueness not the most important indicator?
What you should consider when writing your texts.
Copywriting is the process of writing unique texts with the aim of familiarizing the reader with goods or services, as well as ensuring their subsequent sale.
Quality copywriting consists of three components:
uniqueness ;
readability;
utility.
Many people believe that uniqueness is the most important parameter of any copywriting.
Yes, this is indeed the basis!
A trivially copied text means that nothing new was offered, and even worse: it was stolen.
But this is not the most important indicator, and here's why.
Today, many text customers only check for uniqueness, but not for content.
It is especially problematic with English-language texts if customers do not know the language.
They even created special software for them that generates written texts into unique ones.
This technique is used by “black” SEOs with the help of Scrapebox .
These texts are either slipped to inattentive customers or generate numerous articles for the satellite network.
