Cost per lead (CPL): Measures the cost of acquiring a new lead. south whatsapp number data This metric is important for evaluating the efficiency of marketing campaigns and determining whether the right channels are being used.
Conversion Rate: Measures the percentage of visitors who take a desired action, such as filling out a form or making a purchase. Conversion rate is an indicator of marketing and sales effectiveness.
Customer Lifetime Value (CLV): Measures the total value a customer brings to the company throughout their relationship with the company. CLV is an important metric for evaluating customer profitability and the effectiveness of marketing strategies.
Pipeline Growth Rate : Measures the growth in the number of leads that are in the different stages of the sales process. This metric is important for assessing the health of the pipeline and the likelihood of achieving sales goals.
Metrics for modern B2B marketing.
At Aeroplano B2B Marketing & Sales, when we are faced with the task of designing a marketing and sales dashboard with a client, we take as a reference the 4 key components that our colleagues at Sirious Decisions (now Forrester) identified in 2017 and that we consider should be included in every dashboard:
Activities: Metrics that measure the actions taken by buyers.
Outcomes: Metrics that measure the results of actions taken by buyers.
Impact: Metrics that measure the effect of actions taken by buyers on their business objectives.
Availability: Parameters that measure the ability to effectively support buyer activities.
b2b marketing dashboard
For each kind of metric, we would use indicators that reflect magnitude (quantity) and effectiveness (rate).
