The reading is clear, if you are going to invite people to your house, you have to be waiting and ready to answer the doorbell and go out to open the door.
email marketing strategy
5- Launch an E-mail Marketing strategy
You already have your segmented and updated lists, a uk whatsapp number data defined value proposition for each of your customer segments, and a message matrix that helps your customers understand your solution and differentiate it from the competition. It's time to communicate
It is about drawing up a plan, where you will define what you want to communicate, to whom and how to get your messages across. It is not complicated, we could almost say that it is common sense. In essence:
Define your objectives well and what you hope to achieve with your email marketing strategy.
Clear and measurable objectives, “Increase traffic to a certain solution in a certain market segment” “Open business opportunities within a cross-selling strategy for already established clients”
More operational objectives such as “encourage the download of a demo, attract a specific audience for a webinar cycle” or more ambitious objectives such as increasing sales of a specific product”
Be careful how you convey your messages
You are clear about the needs of your clients in each segment and what messages you want to convey, but we all receive dozens of emails a day. Within your own voice and style, you have to find a way to be persuasive with language and images (if you need to use them).
Remember that you are neither a robot nor an official from the former USSR. You are writing to people you want to seduce so that they end up trusting you to the point of giving you their time and money. Not bad at all.
C
