List cleaning and maintenance keep your subscriber list. Updated australia phone number material and clean. Remove inactive or incorrect email addresses to reduce bounce rate and improve it. Open rate. Segment your subscriber list into smaller specific groups based on their interests, purchasing behavior, etc. Demographics, etc. This allows you to send more personalized and relevant messages, thereby increasing your marketing campaigns. Effectiveness. Set sending frequency find the right balance in email frequency. Avoid overwhelming. Have too many emails for your subscribers, but keep them cadenced enough so they don’t forget.

You. Maintain a balance between text and images I recommend that your emails have adequate balance. Between text and image. Avoid overuse of images that may slow down your email. Loading and blocked by spam filters. Personalized sender uses the personalized sender name instead of . Generic address (if no reply). Emails from personalized senders are more likely to be opened. Design. A good landing page make sure the landing page you direct your subscribers to from your email is.