Client Features
Our client specializes in the production and sale of PVC windows in sri lanka phone number library Moscow and the Moscow region. He works with both large developers and individuals, and provides a guarantee for his work.
The competition in his industry is very high. There are about a hundred companies in Moscow that install windows. Most of them are trying to attract large construction companies to cooperation, but this is not always possible. The insufficiently high rate of city development, falling demand for real estate, and an overabundance of components in warehouses increase competition and complicate the work.
In conditions where it is necessary to fight for every client, it is extremely important to constantly conduct marketing activities: develop promotions, monitor and strengthen customer loyalty.
Our customer has decided to increase activity in this direction.
Finding a solution
There are several ways to inform customers about new promotions.
Use email and SMS mailings
These are the fastest and most cost-effective marketing tools. A mailing can be quickly written and approved, sent, and then, on the same day, you can note an increase in the number of requests. However, in most cases, advertising mailings from a new sender end up in spam filters.
In addition, a letter is a ready-made material. It cannot answer the questions that arise from clients, remove objections, or find out the reason for the refusal.
Calling potential clients manually
The opposite method is calls to potential clients from sales managers. They can adapt to the client and answer any questions. However, the conversion of such calls is low, and calling quickly leads to "burnout" of managers.
Using the Voice Robot
A compromise between the first two tools is the Voice Robot. It automatically calls the customer base and tells about the terms of the promotion, and also answers all questions that arise, using pre-prepared answers. If necessary, it transfers the call to a manager.
It is more cost-effective than calls from managers, and much faster and more reliable. At the same time, an individual approach and the possibility of personal negotiations with difficult clients are preserved.
Comprehensive solution
We recommended our customer to implement a voice robot without giving up managers' telephone conversations. To do this, the company:
We analyzed the history of negotiations with clients, identified winning strategies for conducting dialogues and the most popular questions.
We have created conversation scripts for the Voice Robot and ready-made answers to questions.
We integrated the robot with the CRM system so that it could make calls to the database of developer clients using their data, and launched the work.
Results
The robot reached 70% of contacts from the database, told them about the terms of the promotion and opportunities for cooperation. In 36% of case
