October 30, 2024
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Creating an effective B2B prospecting list is crucial for any business looking to grow its customer base.
Thanks to Magileads, a powerful lead management tool with an integrated database of over 20 million prospects, this task can be greatly facilitated.
Magileads is a platform dedicated to sales prospecting and marketing malaysia email list automation. Among its many features is a B2B database containing over 20 million qualified contacts.
This data includes information on companies and decision makers across a variety of industries, allowing marketers to accurately target the most relevant prospects.
Magileads' prospect database offers valuable information about each contact, such as industry, company size, turnover, as well as direct contact details (business emails, phone numbers).
Using this database allows you to save time and maximize your chances of conversion by contacting already qualified leads.
Steps to create an effective prospecting list with Magileads
1 – Define your customer persona
The first step in any prospecting campaign is to clearly define your target audience. A customer persona is a detailed profile of your ideal customer. It includes elements such as:
Industry : Which sectors do you want to target? For example, IT, finance, healthcare, etc.
Company size : Do you prefer to work with SMEs, medium-sized businesses, or large companies?
Contact location : Do you want to speak to purchasing managers, marketing managers, or even CEOs?
Geographic location : Do you want to target companies in a specific region, country, or internationally?
Once you have clearly defined your customer persona, Magileads allows you to filter leads based on these criteria.
2 – Use Magileads’ advanced filters
Magileads offers advanced filters that allow you to segment prospects based on very specific criteria, such as:
Company size (number of employees, turnover),
Sector of activity ,
Geographic location ,
Company age ,
Contact position and responsibility .
These filters are essential to narrow down your search and focus only on the most relevant prospects for your offer. For example, if you sell software solutions to technology companies with more than 100 employees, you can use these filters to get a specific list in just a few clicks.
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3 – Enriching your prospects’ data
Once your list has been filtered, it is important to verify and enrich the data. The Magileads platform offers automatic enrichment features, allowing you to obtain the most recent information available on your potential customers. This information includes:
Business emails and phone numbers,
Information on the company's recent activity,
Social media presence.
Data enrichment ensures that your information is always up to date, increasing your chances of getting a positive response when initiating contact.
Magileads B2B Prospecting
4 – Segmentation for specific campaigns
With Magileads you can segment your lists according to specific criteria to launch personalized prospecting campaigns. For example, you could create segments based on:
Interests : based on the needs or behaviors detected by companies,
Life cycle : aimed at companies that are rapidly growing or in the digital transformation phase,
Sector of activity : adapt your messages according to the specificities of each sector.
Segmentation allows you to personalize your prospecting messages, significantly improving engagement rates of potential customers.
5 – Prospecting Automation
Magileads integrates automation features that make it easy to manage and track your campaigns. Once you have defined your segments, you can automate the sending of emails, LinkedIn messages or even SMS campaigns. This approach saves time and ensures regularity in your reminders.
