To achieve this, recurring actions and some specific ones are always welcome. Among blog posts, rich materials and landing pages, we can highlight the efficiency of good marketing automation.
Understanding Marketing Automation
In short, Marketing Automation is about understanding and acting in a personalized way with the people who interact with your gambling data russia company on online channels. It is about focusing exactly on the potential customer's interests, at their stage of purchase, and giving them all the information they need and that is attractive.
Marketing Automation is nothing more than understanding the needs and position of your potential customer through the clues they leave on your online channels, so that you know how to guide them from then on.
Much more than scheduling emails or social media, creating effective Marketing Automation involves studying your customer's behavior in more depth, understanding the path they take until making a purchase (or closing a deal).
Why does my company need this?
In theory, it seems a bit complicated, but in practice, 3 advantages can quickly answer this question. In short, good Marketing Automation makes it possible to:
– Increase sales
– Reduce acquisition cost
– Optimize retention
Every company basically exists for one reason: to have good sales. Therefore, increasing them is a duty of every entrepreneur. In this case, Marketing Automation allows you to speed up the path taken by potential customers towards purchase.
And, each persona can be “nourished” in a unique way, considering their objectives.
Secondly, the increase in sales needs to be inversely proportional to the acquisition cost. In other words: the higher the number of sales, the lower the cost of acquiring a customer should be.
With Marketing Automation, you speed up the sales cycle by directing better-prepared leads (potential customers) to the sales team. All of this saves time, dedication and investment for the company.
Finally, the company also needs to constantly increase the customer's lifetime; because the longer the customer continues to use its solution or buy its product, the greater the recurring revenue will be. Consequently, the greater its revenue will be.
And how do you do this? Marketing Automation optimizes your customer experience, increasing satisfaction and encouraging them to invest more in your solutions and products. After all, a satisfied customer is a loyal customer!
Interested? Learn more in the post Nutrition Flow: how to build a relationship with your persona.
