Track Organic Traffic
Track Total Traffic
Track Referral Traffic
Compare Traffic Growth
Analyze Demographic Details
Monitoring User Behavior
Track Organic Traffic
Organic traffic refers to visitors who find your website through search engines.
With GA4, you can track the keywords and landing pages that drive organic traffic to your site so you can optimize for those terms and improve your SEO .
How to see all organic traffic in GA4 including from different search engines other than GoogleTo access this information, go to "Lifecycle" > "Traffic acquisition" > "Session source/environment". Then list of telephone number data filter out non-organic traffic by typing 'organic' in the search bar.
Filtering organic traffic in all incoming traffic in Google Analytics 4
Track Total Traffic
In addition to organic traffic, it’s also important to track your overall website traffic, including direct, referral, and social media traffic.
By tracking total traffic in GA4, you can see which sources bring the most visitors to your site and adjust your marketing efforts accordingly.
To generate this report, go to "Lifecycle" > "Traffic acquisition" > "Session source/environment".
Next, click on the bar chart icon at the top of the report and select "Source / Environment".
Track Total Traffic
Monitoring Referral Traffic
Referral traffic refers to visitors coming to your site from other websites. This can include backlinks, guest articles, social media posts, or online directories.
By tracking referral traffic in GA4, you can see which external sources are sending the most visitors to your site. This information can help you identify potential partnership opportunities and improve your outreach efforts.
To generate this report, go to "Lifecycle" > "Traffic acquisition" > "Session source/environment".
Next, type 'redirect' in the search bar to filter out all non-redirect traffic.
Track Referral Traffic
Compare Traffic Growth
GA4 offers a feature called “comparative date ranges” that allows you to compare your website’s performance across two different time periods. This is useful for tracking growth and identifying areas for improvement.
To use this feature, go to any report in GA4 and click on the calendar icon in the top right.
Next, select the date ranges you want to compare.
Compare traffic growth data for different time range
Analyze Demographic Details
GA4 provides more robust demographic data than UA, including the age, gender, and interests of your website visitors. This information can help you better understand your audience and tailor your content and marketing efforts accordingly.
To view this data, in GA4, go to "Lifecycle" > "Demographics".
Apply filters to view organic traffic from different countries.
Follow these steps:
Click "Add filter".
Add the "Session source/environment".
Select "Organic" as the dimension value.
Click "Apply".
Select "Country" as the dimension value.
Monitoring User Behavior
GA4’s measurement protocol allows you to track user behavior in real time without relying on cookies. This is especially valuable for tracking user engagement and conversions.
To access this information, go to "Lifecycle" > "Interaction" in GA4.
Compare traffic growth data for different time range
From here, you can see how much time users spend on your site, how many pages they visit, and what actions they take.
FAQ
Q: What is UA 360?
UA 360 stands for "Universal Analytics 360", a paid version of the original Universal Analytics platform. It has since been replaced by GA4, which offers more advanced features and is available to all users for free.
Q: Will my UA data be transferred to GA4?
Yes, your existing UA data will be transferred to GA4 when you create a new property. However, it is important to note that GA4 uses a different tracking code and has a different data structure, so you may notice some differences in your reports.
Q: Is Google GA4 free?
Yes, GA4 is available for free to all users. However, it offers paid features like BigQuery integration for more advanced data analysis.
Q: Is Google Analytics 4 real-time?
Yes, GA4 offers real-time tracking and reporting. This means you can track user behavior on your site as it happens, without any delay. However, keep in mind that this data is not as accurate or reliable as historical data, so it should only be used for tracking purposes.
Q: Why is GA4 so difficult to use?
GA4 has a different interface and data structure than UA, which can be difficult for users familiar with the older platform. However, once you become familiar with GA4’s features and reports, it can be a valuable tool for improving your website’s SEO. There are also many online resources available to help you navigate and use GA4 effectively.
Q: Does GA4 track clicks automatically?
Yes, GA4 tracks clicks by default. However, if you want to track more specific interactions like button clicks or form submissions, you will need to set up event tracking using GTM (Google Tag Manager) or manually add event code to your website.
Final Words
By following these best practices and regularly monitoring your website’s performance through GA4, you can gain valuable insight into your site’s SEO and make data-driven decisions to improve your site. Don’t forget to stay up to date on any new features or changes to GA4, as Google is constantly updating the platform to better serve its users.
