A CRM, or Customer Relationship Management, is a system that allows companies to manage and analyse interactions with their customers. But it's not just about storing basic data like bc data europe names and email addresses. A modern CRM goes much further, offering detailed information about customer behaviour, preferences and needs. In fact, according to a recent study, 91% of companies with more than 11 employees use some form of CRM to improve their marketing strategies.
An interesting fact about CRMs is that their use has multiplied in recent years. In 2018, the global CRM market reached $39.5 billion and is expected to reach $80 billion by 2025. This shows that more and more companies are recognizing the value of using a CRM in their marketing strategy.
Are you ready to discover how a CRM can transform your marketing strategy? Read on to learn more about the benefits of using a CRM in your business and how you can make the most of this powerful tool.
Introduction to CRM: Discover how it can boost your marketing strategy
Have you ever wondered how big companies manage to maintain a close relationship with their customers and offer them personalized experiences? The answer lies in CRM, or Customer Relationship Management, a fundamental tool in any successful marketing strategy. In this article, we will tell you everything you need to know about CRM and how it can boost your business.
What is a CRM?
A CRM is a software that allows businesses to manage and organize their customer information efficiently. With a CRM, you can store data such as names, emails, phone numbers, and purchasing preferences, among others. Additionally, a good CRM allows you to track interactions with your customers, such as phone calls, emails, and social media, so you can offer them a personalized and relevant experience.
