Moore’s Addition To The Theory Explains Why Many Innovations india phone number library Die Out Before They're Able To Reach The Mainstream. There’s A Gap In The Cycle Between The Early Adopters And The Early Majority. That’s Where The Idea Of “Crossing The Chasm Comes In. Moore Says You Need A Strong Marketing Strategy If You Want To Move A High-Tech Product From Early Adopters To The Early Majority. Otherwise, Your Big Idea Falls Into A Bottomless Chasm.
Figure Falls Into Chasm Between Early Adopters And Early Majority Courtesy Fico.Com Moore’s Theory Is That, If You Want To Cross The Chasm, You’ve Got To Focus On One Group Of Consumers At A Time. That Means Treating Them As Unique Audiences With Their Own Needs, Interests, And Motivations For Adopting An Innovation. Even The Biggest Tech Companies Fail To Cross The Chasm. Just Look At Google.
