You can measure the effectiveness of advertising campaigns for conversions into calls and sales, as well as evaluate the quality of customer service using one convenient tool integrated into the Virtual PBX.
We are talking about the Call tracking service, which allows you to track all calls and increase conversions from websites.
Feel the difference
What kind of advertising is the most effective? The one that leads to calls united kingdom phone number library from clients. According to statistics, more than 60% of calls to Russian companies still occur by phone.
And if clients don't call, it means that this communication channel hasn't justified itself and needs, at the very least, to be improved. Or even completely disabled. And to identify ineffective channels, you'll need Call tracking.
Call tracking collects all the data for analytics: which advertising channel, source, ad, organization, contextual advertising, SEO word or banner served as the reason for the client to contact your company. Analytics is presented in the form of simple and clear reports that will allow you to make advertising effective.
Call tracking can also help you determine the cause of poor conversion. To do this, you can listen to the audio recording of calls with clients and understand what went wrong: perhaps they misinterpreted the ad or drew the wrong conclusions from it. You will be able to make a number of changes to the advertising campaign, and it will sparkle with new colors, which means there will be satisfied clients.
How does this work?
There are two types of call tracking. Static call tracking is intended for advertising in the offline environment. It allows you to assign one phone number to one channel. With its help, you can track advertising in newspapers, magazines and even leaflets.
Dynamic Call tracking is suitable for online advertising. All unique website visitors see different phone numbers, which allows you to understand from which resource your potential client came. Dynamic Call tracking can analyze data on Internet browsers, session time on the website, etc.
Mixed Call tracking is also possible, using static and dynamic options.
All familiar faces
The Call tracking service is integrated with the most popular Internet analytics and contextual advertising systems. No need to reinvent the wheel, work with the analysis systems you are used to. Moreover, if necessary, Call tracking can be integrated with CRM systems. The result is a very powerful end-to-end analytics tool. It will not only optimize business processes in the company, but will also help to significantly save the advertising budget.
It is no secret that some sites sell clicks, which rarely lead to conversion and r
