Be sure to analyze the results after each stage

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Length of inactivity. This is usually divided into months or years, depending on the buying cycle of your business.

You can also divide clients by frequency of activity or purchase, amount spent, gender, age, and other criteria important to your business.

For example, you can identify a group of customers who have not made purchases for more administration directors email list than a year, but were active before, and customers who have made only one order. Segmentation helps prepare the most relevant message for each group. "Sleeping" subscribers should have the feeling that you are addressing them specifically. This increases the chances of their successful reactivation and return.



Stage 2. Preparation and implementation of the reactivation strategy
Send out emails to your subscribers with attractive offers. For example, you can offer a discount on your next purchase or free shipping. It is important to remind them of the product's benefits and unique conditions. To bring back old customers, use creative and catchy headlines.

For example, your goal is to move a subscriber from an email to a website. That is, the client will be considered reactivated after clicking. And if a person continues to open the mailing list but does not click through, it is worth preparing another relevant offer for him, for example, a chain of emails.





Example of a reactivation email chain

Email is an effective way to communicate with customers, but in addition to sending out offers, you should conduct surveys to determine the reasons for decreased activity and how to improve the service based on feedback. Use an omnichannel approach: use social media, voice communication, retargeting, your website, SMS and push notifications.