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Bulk mailings: what are they and how to launch them
Mass mailing is a marketing message that is targeted not at one client, but at a large base. This promotion method is used to reactivate clients, increase sales and engagement. Sending mass mailings is not difficult - it is important to find a convenient service and build a strategy.


In this article, we will look at what mass mailing is, what types there are, and how to choose board members email list the right service.

Types of mass mailings
Depending on the task, marketing distinguishes the following types of mailings.

Informational
with users - announce new products, send a digest with cases or new articles.

Advertising
Such messages motivate customers to buy a product or service, and increase brand awareness. Such mass mailings work better on holidays. For example, you can send customers a letter with a discount in the week before the New Year or on their birthday.

Trigger
To create such a mailing, you need to create a strategy and a trigger scheme, i.e. events or conditions under which messages will be sent. If the last time a person bought a product was six months ago, you can send him 1-2 trigger letters with a discount or a gift to reactivate the client. Such messages are created individually for each recipient.

Transactional
This type of mailing is used to inform the client about the order status: the delivery time of the goods at the post office, the delivery time of the long-awaited lunch, etc. Businesses can use this type of electronic mailing without the client's consent. You can also connect them on Exolve .