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Today, most people prefer to study remotely. In 2021 alone, more than 18 million users completed training, spending about 220 billion rubles on online school services. Thus, it is clear that there is already demand, but it is necessary to organize an effective sales department.


According to a study by the National Research University Higher School of Economics, every resident business development directors email list of Russia is a current or future online student, so the volume of the online education market is slightly less than 700 billion rubles. Thanks to the life-long learning trend.

But for a potential student to become a user of a certain platform, he needs to be sold a course. And here the response speed, the employee's competence, the management's ability to organize work, motivate and implement suitable tools play a role. All these tasks are solved by organizing a sales department in an online school.

Why does an online school need a sales department?
The main goal of the sales department is to convince the user to choose a specific school to get an education. This department is closely linked with the marketing department; they cannot work effectively separately. Marketers attract attention to the school and launch advertising, and sellers convert interest into a purchase.

Specifics of sales in an online school
Unlike traditional offline organizations, where interaction with clients is carried out in person, in an online school all processes are carried out remotely. This requires a special organization and approach to the work of the sales department.

We will tell you below how to organize sales of online courses.

First of all, it is necessary to provide full information about the courses and their advantages. Clients should have access to a detailed training program, information about the teachers and their methods even before contacting the manager. Here is how it is implemented at Netology:


It is also important to post reviews from other students who have already completed this training in the public domain. The same Netology allows you to select reviews of courses related to a specific area.

To attract students to their school, managers often offer a number of bonuses. For example, holding free webinars or trial lessons. This helps to evaluate the quality of education and decide whether to purchase a course.

Sales department structure in an online school
Building a sales department in an online school can include several teams: online course sales managers; managers working with current clients who monitor student satisfaction and help them solve problems that arise; analysts who analyze the market and competitors to determine a development strategy.